Quality Construction
You will be impressed that our dedicated craftsmen built the Flexsteel furniture on your sales floor. We build our upholstered furniture in-house as soon as you order it. We always take a hands-on approach, working with respected, high-quality suppliers to offer a vast selection of styling options. We hold ourselves accountable, and we stand behind our materials with impressive warranties. Our namesake Blue Steel Spring is at the core of our business and carries a rare lifetime warranty.

A Selection Second to None
Flexsteel carries an extensive variety of sofas, love seats, chairs, sectionals, reclining furniture, tables, bedroom furniture, dining furniture, and home office furniture. As a custom-solutions manufacturer, we provide products that can be customized to fit the look your customers want. Custom options include power mechanisms, nailhead trim finishes, wood finishes, cushion fills, accent pillow options, leather and fabric patterns and colors, and much more.

Innovative Solutions
We lead the industry with time- and cost-efficient systems that benefit retailers and customers alike. From computerized fabric cutting to online order entry, Flexsteel brings you the best of today’s technology. As a Flexsteel retailer, you will have access to our Backroom website where you can view accurate, up-to-date electronic catalogs and price lists, digital copies of printed materials, discontinued upholstery and style notifications, style and upholstery inventories, order backlogs, invoices, and much more.

Experienced, Helpful People
We’re proud of our investment in technology, but we take even more pride in our hard-working team of experts who provide helpful assistance when you need it. Whether you need help with product ordering, POP materials, advertising events, floor designs, or upholstery swatches, our associates are ready and willing to help. Best of all, our knowledgeable sales representatives only sell Flexsteel furniture, so they are truly experts of our product line. They are there to answer your questions and provide you with personalized service that fits your store’s needs.

Fashion-Conscious Designs
For more than a century, we’ve offered stylish looks that range from classic to fashion forward. With exquisite tailoring and distinctive accents, Flexsteel furniture will continue to introduce cutting-edge designs without sacrificing comfort.

Prompt Delivery
Strategic locations, each with specialized distribution routes, ensure prompt delivery of your Flexsteel furniture. Flexsteel maintains a fleet of tractors and trailers to ensure your order arrives on time and is carefully handled by our own drivers.

If you want to enjoy a retail furniture program with benefits that will maximize your return on investment, partner with Flexsteel and join our Gallery and Studio Program. Store owners have proven time and time again that more floor space results in dramatically increased profits. With multiple size options to choose from, we make it simple for retailers of all varieties to join the program.

Program Benefits
Once you join the program, an experienced Flexsteel interior designer will visit your location and turn your gallery or studio space into the showplace of your store. After the initial setup, our designers can return yearly to revitalize your gallery space if needed. Moving forward, you will receive additional exclusive benefits above and beyond the already exciting perks to being a Flexsteel retailer. Some of these exclusive benefits for our Galleries and Studios include:   

  • Co-op advertising
  • Exclusive promotions
  • Special credit terms
  • On-site designer setup
  • Priority orders and service
  • New equipment/display incentives
  • Annual Flexsteel education retreat
  • Exclusive upholstery selection

To learn more about our Gallery and Studio Program, contact Roger Freeman.

Retail Development Manager


Please call the Flexsteel Recreation Customer Care Team at 563-556-7730 for details about becoming a retailer of our recreation product line.